We Are Othervox
We understand that it can be challenging to reach LGBT audiences. Othervox’s marketplace of 30 million LGBT consumers across hundreds of apps, websites and social channels, along with our intelligent audience targeting tools, can help you reach this market with ease.
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Tips for Marketing to LGBT Consumers: A Handy Guide
This guide will help you bring a fresh and different perspective to paid advertising campaigns targeting a group of people which includes or is focused on LGBT audiences. LGBT means ‘Lesbian’, ‘Gay’, ‘Bisexual’ and ‘Transgender’ and also incorporates other groups, such as asexual, intersex, non-binary, queer and questioning, amongst others.
The World’s Largest LGBT Marketplace for Brands and Agencies
30,000,000
Global Audience Reach
33,000
Data Points
32
Happy Clients
49
Successful Campaigns
The Power of the LGBT Market
With over 7% of the UK and 20% of millennials purporting to be LGBT, it’s too important a group to ignore.
Spending Power:
The LGBT market possesses more than £100bn in spending power in the UK alone.
Disposable Income:
Same sex households have 23% higher disposable income than mixed sex households.
Spending:
LGBT people spend 35% more than the general population on packaged goods.
Trend Setters:
LGBT people are trend setters, talking more about things they buy with friends, both on and offline. Aligning with this audience means being on trend.
Frequent Travellers:
LGBT travel frequently and in style.
Fashionistas:
More is spent on fashion and grooming products by gay men than any other demographic.
Cultured:
LGBT people go to the theatre, visit galleries, and watch films with extraordinary frequency.