Reach LGBT People Where Visual Media Can’t
Advertising on an audio streaming service such as Spotify can allow an advertiser to reach their audience in a different way to traditional means. Audio adverts are rarely turned off or distracted from, and so can be a very effective method of getting a message across.
With a simple clear message, audio adverts can stick in the memory of your LGBT audience in a way other methods can’t. In a multi-directional campaign, audio advertising can be an effective tool for brand awareness and reinforcement.
Key Advantages
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Audio adverts are memorable – they stay with people all day long.
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Easy to implement – you just need a script.
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Audience targeting is possible based on location, device, gender, age and music taste.
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Excellent strategy for brands that want to reinforce their message.
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Audio ads can't be skipped. This gives you 15 or 30 seconds of undivided attention.