Reach LGBT People Where Visual Media Can’t
Advertising on an audio streaming service such as Spotify can allow an advertiser to reach their audience in a different way to traditional means. Audio adverts are rarely turned off or distracted from, and so can be a very effective method of getting a message across.
With a simple clear message, audio adverts can stick in the memory of your LGBT audience in a way other methods can’t. In a multi-directional campaign, audio advertising can be an effective tool for brand awareness and reinforcement.
Audio adverts are memorable – they stay with people all day long.
Easy to implement – you just need a script.
Audience targeting is possible based on location, device, gender, age and music taste.
Excellent strategy for brands that want to reinforce their message.
Audio ads can't be skipped. This gives you 15 or 30 seconds of undivided attention.