We’re proud to to say that we’ve worked with these companies:
A leading Swedish footwear and clothing brand worked with us as they recognised that gay men were active buyers of their clothing. They released a Pride collection and wanted Othervox to promote it during Pride in London and Stockholm.
We put together a campaign that targeted guys on Grindr with an interest in fashion. The campaign saw an engagement rate well above average.
Charlie sought to target high-earning gay guys with a competition to win $2,000 of their high-end underwear and swimwear, along with promoting a discount code. The campaign saw a record click-through rate and they collected many thousands of email addresses for re-marketing purposes.
To support the launch of a new underwear line, Diesel were the first fashion brand ever to make use of Grindr’s post-block video ad unit. Since users would be viewing the ad immediately after blocking or swiping past another user, we came up with the tag line “Now that he’s out of the picture…get it now”. The campaign received over 200,000 clicks in less than a month and garnered a considerable amount of PR. The client reported a significant uplift in underwear sales during the campaign.
The Othervox team helped Lab Series to promote their skincare range for men with the view to boosting awareness of the brand and increasing the consideration of their male skincare range against their competitors. They partnered with Grindr, the world’s premier gay social network, in the UK and the US with a 360º campaign, making use of all of Grindr’s in-app ad units plus an inclusion in the INTO Holi-gay Gift Guide.
The Othervox team have run campaigns for multiple NHS trusts up and down the UK and we consistently produce strong results. In fact, the general feedback from the NHS and other health organisations is that there’s no better place to advertise sexual health services to LGBT males (MSM) than on the gay dating apps via Othervox.
