High Engagement and Brand Exposure
Paid social, in particular Facebook, advertising offers a super-targeted method of reaching out to your LGBT audience. Facebook data is pinpoint accurate and your campaign can be focused towards the goals you choose: likes, clicks, or views.
Facebook offers one of the highest engagement rates and can offer superb ROI with the right campaign.
Huge audience: Nearly everyone uses Facebook which means you have almost the entire LGBT audience to target.
Intelligent Targeting: Facebook targeting options are very detailed giving the you the ability to drill right down to who you would like your audience to be.
Not only will your audience engage, but also share, like and comment. All powerful tools to amplify your campaign beyond your initial spend.